Alex Mof was born in 1990 on the north shore of Montreal, Quebec, Canada and joined the team of 33MAG.com as photographer and reporter when he was 17.
His work with 33MAG.com proved valuable for Alex with opportunities to take photos of artists such as Steve Aoki, The Bloody Beetroots, Diplo, Simian Mobile Disco, Crookers, and DJ Grandtheft. Having his photos in multiple music and nightlife publications, Alex also joined forces with a group called Le Mothership with BSBTRGDCLUB, DOOZE JACKERS (SNAILS & TECHJIO) among others. Throughout this time Alex organized events, produced original music, and played gigs around the North American East Coast.
From 2008 to 2011, Alex co-created the event production company MWTB.ca and took over secret Skins party montreal organizing mysterious raves around the city.
In 2011 he decided to focus his energy towards the world of extreme sports, primarily downhill skateboarding, which was growing in popularity. As a camera artist and social media strategist, Alex worked with world cup events and prominent brands like Powell Peralta, Red Bull, Iron Man Canada, Concrete Wave Magazine, and many more.
In 2013 Alex was the resident DJ at the infamous TRH bar in Montreal, a skateboard oriented establishment.
Making his way back into the entertainment industry in 2017, Alex has been collaborating with companies such as Gibbons Whistler, Shambhala Music Festival, City of Vancouver, Decentralized Dance Party, Blessed Coast Festival, The Green Cross Society of BC, Tonic Records and others. Alex has shot with legendary artists N.W.A., Steve-O, Just Blazed, Rusko, DJ CRAZE, DJ Qbert, DJ Trapment, Lazy Syrup Orchestra, Reid Speed and many more.
Musically, in the last years Alex have performed at Shambhalla & Rogue Music festival with Adham Shaikh , did a 5 concerts tour in Taiwan, was djing for Dana White (UFC) NYE party, Quebec National Day Celebration , played couple times in Whistler with funk in the house and more.
In 2018 Alex started producing and directing music videos, having his first music video The Warriors - Snotty Nose Rez Kids (SNRK) premiered by Noisey (Vice Magazine). Other notable credits include direction on Buckman Coe - Price You Pay, Buckman Coe - Gathering Storm, SNRK - Forever Sick, and Red Chair - Anywhere At All.
Today you can catch him on the road with Adham Shaikh, DJ Praiz or Buckman Coe.